* Start with minimal product. It’s easier to apply more than it is to apply less.
* For a more natural look, use shades with equal intensity and undertone, use matte shades rather than shimmer, and apply less rather than more.
* For a dramatic look, use deeper or darker shades, use shimmer shades instead of matte, and apply more rather than less.
* To emphasize a specific feature, select a shade one intensity lighter or darker.
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